Cliff Nichols Embedded Fractional CMO

Cliff Nichols  /  About

Reasons to believe.

Experience has given me a unique perspective on how marketing, brand and commercial strategy must align for businesses to grow effectively.

Portrait of Cliff Nichols

About Cliff

Formally trained, Tier-1 apprenticed, and shaped by complex organisations.

Educated to Masters level, I have spent my career working across consulting, agency and client-side leadership roles within complex organisations. I’ve done this in a variety of contexts and jurisdictions — including the UK and Europe, South-East Asia and the US, as well as locally, having lived and worked in Sydney, Melbourne and Brisbane.

Recent experience spans architecture and property platforms, industrial and engineering companies, financial institutions and professional services firms.

Recent
National Head of MarketingCOX Architecture · 2016–2025
Earlier
MD · Emery BBDOHead of Strategy · FutureBrand IPG
Founded
CEO · Luxury BrandingLondon & Cape Town
Qualifications
MA Marketing · BA HonsPGDipM · CIM (UK)

Selected organisations

Across architecture, property, industrial, finance, hospitality and government.

A selection of organisations and sectors worked with across consulting, agency and client-side roles in the UK, Europe, South-East Asia, the US and Australia.

Built & developed
COX ArchitectureFoster & PartnersArquitectonicaFKA
Developers
LendLeaseGPTCBRECharter Hall
Industrial
Volvo GroupSandvikTetra PakAlfa Laval
Hospitality
CrownDorchester GroupOne&Only ResortsArmani ResortsAscott
Travel
Fiji AirwaysAir EuropeExpediaFedEx
Sport
Cricket AustraliaT20 Big BashMelbourne Cup CarnivalOptus / Allianz stadia
Finance
Lloyd’s of LondonDBS BankBarclaysAccenture
Government
DFATDefence (SOCOMD)DSDIPTreasuryQIC

Track record

A career across consulting, agency and client-side leadership.

Lived and worked across London, Cape Town, Singapore, Sydney, Melbourne and Brisbane.

2016–2025
National Head of Marketing · COX ArchitectureMelbourne & Brisbane
2013–2016
Managing Director · Emery BBDOMelbourne
2011–2013
General Manager & Head of Strategy · FutureBrand IPGSydney
2007–2011
CEO · Luxury BrandingLondon & Cape Town
Pre-2007
Earlier roles
Kantar · LondonLandor Associates · London & SydneyInterbrand · SingaporePublicis Sapient · London
Qualifications
Education
BA (Hons) HistoryMA (Hons) MarketingPGDipM Communications & ResearchCIM (UK)

If marketing has outgrown its commercial clarity, let’s talk.